目标消费人群Target-consumer
‣25-35岁女性 Female Age Group between 25-35.
‣性格特征:独立,自信,敏感,追求内外美的平衡。 Character: Independent, confident andsensitive. They are seeking for the balance of beauty from spirit toappearance.
‣精神需求:发掘内在自我的价值。Spiritual demands: Discover the valueof the inner self.
‣情感需求:表现自我的独特魅力。 Emotional needs: To express theunique glamour and  style.
‣生活态度:追求高品质生活,关注潮流动向,乐于尝试新鲜事物,并保有自我风格Life attitude: Go for high-qualityliving. Pay attention on the latest trend of trends. Also willing to trysomething new for their style but it’s more likely to keep their own traits.
‣购物渠道:商场,百货公司,独立设计师店铺,线上平台。 Shopping channel: shopping mall,department store, independent designer shop, and internet.











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